- ISBN: 978-0-9789857-0-7
- Weight: 12.1 oz
- Dimensions: 7 1/2" W x 9 1/4" H
Contents:
- Content for the Digital World
- Publish Locally, Publish Globally
- What's in a Name?
- Where Publishers Meet
- Strategies for Buying and Selling Rights
- Rights and Wrongs—The Basics for a Good Deal
- Legal Matters
- Avoiding the Blame Game
- Preventing Buyer's Remorse
- Taking "Yes" for an Answer
- Publishing's Sea Change
Michael Ross
Michael Ross is the Senior Vice President, Worldwide Product Development/Technology, and General Manager of Education at Encyclopędia Britannica, Inc. He has held executive positions at other publishing companies and began his publishing career as an editor for Time-Life Books. He has contributed to several industry publications, including the Experts' Guide to the K-12 School Market. His first book, Publishing Without Borders: Strategies for Successful International Publishing, was published in 2003. His new book, published in January 2007, is Publishing Without Boundaries: How to Think, Work, and Win in the International Marketplace. He speaks often at international conferences on electronic publishing, strategic alliances, and licensing and was inducted into Printmedia's Production Executives' Hall of Fame in 2002.
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